Pulp Juice and Smoothie Bar

Pulp Juice and Smoothie Bar – 20th Anniversary Campaign

To celebrate Pulp’s 20th birthday, I developed a vibrant, multi-channel marketing campaign focused on customer engagement and brand loyalty. The project included social media content strategy, in-store signage, promotional print materials, and a QR code-driven engagement experience. The designs captured the energetic, health-focused spirit of the brand while driving foot traffic and online interaction across 60+ franchise locations.

Over the course of the campaign, we received over 15,000 contest entries and saw a 45% increase in website traffic. We shared more than 1,600 social media posts, generating over 320,000 impressions and 50,000+ post engagements. These efforts significantly boosted brand visibility, built trust, and grew Pulp’s loyal following.

Project List

Pulp Turns 20 Brand Package and Logo Design, In-store Table Top Design, In-store 2 sided poster, T-shirt Design, Counter Mat Design,   Email Designs, Contest Announcement Post Graphics, Social Media Graphics, Active Campaign Setup and Integration, Hootsuite Setup and Integration, Landing Page Design and Form Integration, Meta Business Suite Setup and Integration of 65+ Individual Pages as well as Final Analysis of Campaign Goals.